Cookie Policy

This Cookie Policy explains how Innowave Systems Ltd (“we”, “us”) uses cookies and similar technologies on www.totaltradesmen.uk (the “website”). It should be read with our Privacy Policy.

You can change your choices at any time using Cookie settings.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. Similar technologies (such as pixels and local storage) work in a comparable way. They help sites function, remember preferences, and understand how visitors use pages.

2. How We Use Cookies

We group cookies on this website as follows:

Essential cookies

These are needed for the website to work and to store your cookie choices. They do not require consent under UK rules. You cannot turn them off on this site.

Analytics cookies

These help us understand how people use the website (for example which pages are visited and how long sessions last). We may use:

• Google Analytics (Google) — website usage and performance measurement
• Hotjar (Hotjar Ltd) — session insights and behaviour analytics to improve pages

These are only placed if you accept analytics cookies.

Marketing cookies

These help us measure advertising and remarketing, including whether a visit came from an ad and whether goals such as sign ups were completed. We may use:

• Google Ads (Google) — conversion measurement and remarketing
• Meta Pixel (Meta Platforms) — advertising measurement and remarketing on Meta services
• Google Tag Manager (Google) — may load tags for the services above when configured

These are only placed if you accept marketing cookies.

Functional cookies

These support optional features such as live chat when we enable them. They are only placed if you accept functional cookies.

3. Legal Basis (UK)

Essential cookies are used on the basis of legitimate interests in operating a secure, working website. Analytics, marketing, and functional cookies are used only with your consent, which you can withdraw at any time.

4. Third Party Providers

When you accept non essential cookies, data may be processed by the providers listed above. Their use of data is governed by their own policies. We encourage you to review:

• Google Privacy Policy
• Hotjar Privacy Policy
• Meta Privacy Policy

5. How Long Cookies Last

Session cookies expire when you close your browser. Persistent cookies remain for a set period (often between 30 days and 24 months depending on the provider and purpose). Your consent choice is stored for up to 12 months, after which we will ask again.

6. Managing Your Choices

You can:

• Use Cookie settings on this website
• Block or delete cookies through your browser settings (essential site functions may be affected)
• Use industry opt outs where available, such as Google Analytics opt out or Your Online Choices (UK)

7. Total Tradesmen Application

This policy covers our public marketing website. When you log in to the Total Tradesmen application, separate cookies or storage may be used for security, sessions, and core product features. Those are described in our Privacy Policy and product terms.

8. Changes To This Policy

We may update this Cookie Policy when we add or change tools on the website. The “Last updated” date at the top will change when we do.

9. Contact

Questions about cookies: support@totaltradesmen.uk

Phone: 0800 118 2137